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  • MASTERSTART INSTITUTE

    User Experience (UX) and Customer-Centric Design

    15 Credits | 150 Notional Hours | 15 Weeks | 10 Hours per Week

    This 15-credit microcredential is one of eight credit-bearing modules that make up the Higher Certificate in Digital Business Analysis. Complete all eight required microcredentials to build towards the full 120-credit Higher Certificate

    Duration: 15 Weeks

    Weekly: 10 hours per week

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About this course

Digital solutions can be technically sound and still fail if they do not meet the needs of the people using them. Understanding users, their goals and their frustrations is essential to creating products and experiences that are useful, intuitive and valuable.

User Experience (UX) and Customer-Centric Design introduces learners to user research, customer-centred design, information architecture, prototyping and usability testing. Learners develop practical skills for exploring user needs and testing ideas before solutions are fully implemented.

The course also explores empathy and emotional design, helping learners balance business objectives with the human experience and contribute to digital solutions that create meaningful value.

This course is ideal for:

Individuals interested in UX, customer experience, digital products or business analysis who want to develop practical user-research, prototyping and customer-centred design skills.

This 15-credit microcredential is one of eight credit-bearing modules that make up the Higher Certificate in Digital Business Analysis. Complete all eight required microcredentials to build towards the full 120-credit Higher Certificate
What will I learn?
  • Explain UX design principles.
  • Develop customer-centric digital solutions.
  • Create and test prototypes.
  • Use feedback to improve digital products.
  • Apply empathy and emotional design.
Skills you will develop
  • User Research & Prototyping
  • Customer Journey Design
  • Active Listening
  • Customer Service
  • Stakeholder Engagement
ENQUIRE ABOUT THIS COURSE

ENDORSEMENT

This qualification is accredited by the Council on Higher Education and registered on the National Qualifications Framework by the South African Qualifications Authority. MasterStart Institute is registered with the Department of Higher Education as a Private Higher Education Institution.