ABOUT THIS COURSE
WHAT WILL I LEARN
MODULE OUTLINE
ABOUT THIS COURSE
About this course
In a global world where information is at the tip of our fingers, organisations need to work diligently at building and keeping relationships with their clients to withstand the ever-changing environment they find themselves in. Great salespeople need to be forward-thinking and need to build trust through understanding the needs of their clients by showing empathy and giving them a value-adding solution. But it doesn’t just end there. High-performing salespeople must also be able to change and adapt their budgets, adapt to the shift to digitalisation and be great at selling remotely.
This course will help learners incorporate effective selling techniques into their daily routines so that they can focus on building value-driven relationships, trust and spreading their influencing ideas. Learners will be able to critically evaluate, assess, develop and manage their own data-driven sales strategy that will drive digital and remote sales in their organisation.
This course is ideal for:
- Salespeople who would like to upskill themselves in a digital and dynamic world
- Individuals who manage client accounts and who want to build trusting relationships with those clients
- Individuals who need to lead dynamic and high-performing sales teams into remote and global sales
WHAT WILL I LEARN
The skills you will develop
Upon successful completion of the course, you will be equipped to:
- Pivot from a traditional sales approach to a part-virtual and hybrid sales approach
- Build sustainable customer relationships
- Evaluate and rethink aspects of the sales process
- Gain customer management techniques to adapt to the continuously changing environment in a digital world
- Analyse how to drive an end-to-end sales strategy for high impact sales
- Address the development of a customer centric sales culture in today’s dynamic environment
MODULE OUTLINE
Module outline
Orientation
- Module 1 – Developing a Customer-Centric Sales Force
- Module 2 – The New Digital Reality
- Module 3 – Empowering Sales Management and Teams
- Module 4 – Enhance and Remodel the Sales Force, Channel and Sales Structures
- Module 5 – Pivoting to a Strategic Mindset to Leverage the Sales Function
- Module 6 – Creating a Sales Strategy that Works
- Final Assessment: Learners are required to present their end-to-end, high-impact sales strategy through a video recording.
ENDORSEMENT
MasterStart is an endorsed partner with the recognised South African, Private High Education Institution (PHEI) Richfield to deliver quality short courses that are industry relevant and academically certified. Each of our Coventry courses are endorsed by Richfield and learners will receive dual certification once successfully completing a course. This endorsement indicates that the course is relevant and applicable to the South African market and matches local standards and academic criteria.
