ABOUT THIS COURSE
WHAT WILL I LEARN
MODULE OUTLINE
ABOUT THIS COURSE
About this course
After the pandemic, digital marketing has become a must for all organisations. This digital marketing course addresses digital marketing principles and terminologies, strategies, technologies and analytics and how these elements can be used.
This digital marketing course will give the learner the skills to define and examine digital marketing objectives in developing their own digital marketing plan, and align their organisation’s approach to industry-specific topics such as:
- Digital marketing strategies and tactics like targeting and segmentation
- The roles that social media, paid search, display advertising and video play in a comprehensive digital marketing strategy
- Understanding and interpreting digital marketing metrics to make better business decisions
This course is ideal for:
- Any individual that wants to expand their knowledge into the digital ecosystem
- Marketing and salespeople who want to gain the fundamental knowledge and skills to enter the field of digital marketing
WHAT WILL I LEARN
The skills you will develop
Upon successful completion of the course, you will be equipped to:
- Define and examine digital marketing objectives
- Develop a digital marketing plan
- Explore various digital marketing strategies and tactics such as targeting and segmentation
- Learn the roles that social media, paid search, display advertising and video play in a comprehensive digital marketing strategy
- Learn how to understand and interpret the metrics to make better business decisions
MODULE OUTLINE
Module outline
- Orientation
- Module 1 – Digital Marketing Foundations and Situational Analysis
- Module 2 – Setting Objectives for Building a Digital Marketing Plan
- Module 3 – Social Media, Search and Display Advertising
- Module 4 – Digital Communications
- Module 5 – Analytics
- Module 6 -Developing a Digital Marketing Plan
- Final Assessment: The learners will have to prepare and submit a digital marketing plan.
ENDORSEMENT
MasterStart is an endorsed partner with the recognised South African, Private High Education Institution (PHEI) Richfield to deliver quality short courses that are industry relevant and academically certified. Each of our Coventry courses are endorsed by Richfield and learners will receive dual certification once successfully completing a course. This endorsement indicates that the course is relevant and applicable to the South African market and matches local standards and academic criteria.
