ABOUT THIS COURSE
WHAT WILL I LEARN
MODULE OUTLINE
ABOUT THIS COURSE
About this course
Data is one of the most valuable assets in today’s business landscape. The ability to analyse, interpret, and apply data science techniques is no longer a luxury—it’s a necessity for strategic decision-making and business success.
This Data Science for Business Professionals course equips learners with the skills to extract meaningful insights from data, solve complex business challenges, and drive innovation through data-driven decision-making.
Through a mix of theory and practical application, learners will gain expertise in predictive analytics, big data management, and machine learning models designed specifically for business environments. They will explore the fundamentals of data science, develop critical problem-solving techniques, and learn how to transform data into actionable business strategies.
More than just a technical course, this learning experience is designed for professionals looking to leverage data for competitive advantage. With expert guidance and interactive activities, learners will walk away with practical skills to apply data science to real-world business challenges.
This course is ideal for:
Business professionals, decision-makers, and leaders who want to harness the power of data to improve business performance, make informed decisions, and solve complex challenges.
WHAT WILL I LEARN
The skills you will develop
Upon successful completion of the course, you will be equipped to:
- Apply predictive analytics to forecast business trends and behaviours
- Use data mining techniques to uncover hidden insights in large datasets
- Develop data-driven strategies that drive business growth and efficiency
- Make informed, data-backed decisions that align with organisational goals
- Apply complex problem-solving techniques using data science methodologies
- Analyse big data effectively to transform raw information into strategic opportunities
MODULE OUTLINE
Module outline
Orientation – Welcome to your online course, meet your Industry Expert and Learner Success Coach
Module 1 – Data Science Concepts
Understand the role of data science in modern business, including key models like supervised and unsupervised learning
Module 2 – Big Data Management
Learn techniques for handling unstructured data and explore big data tools such as Hadoop and Spark
Module 3 – Exploratory and Predictive Data Analysis
Apply advanced data exploration techniques and predictive modelling to forecast business trends
Module 4 – Machine Learning for Business Solutions
Implement machine learning models to tackle challenges like customer segmentation and fraud detection
Module 5 – Complex Problem-Solving
Use structured methodologies to frame and solve business problems using data science principles
Module 6 – Decision-Making Frameworks
Apply frameworks such as decision trees and Bayesian methods to optimise decision-making in complex scenarios
Final Assessment: Business Case
Learners will apply their knowledge to a real-world business case, demonstrating their ability to make data-driven decisions.
Certification
Upon successful completion of the course, learners will receive a Certificate of Competence from the Gordon Institute of Business Science (GIBS).
ENDORSEMENT
MasterStart is an endorsed partner with the recognised South African, Private High Education Institution (PHEI) Richfield to deliver quality short courses that are industry relevant and academically certified. Each of our Coventry courses are endorsed by Richfield and learners will receive dual certification once successfully completing a course. This endorsement indicates that the course is relevant and applicable to the South African market and matches local standards and academic criteria.
